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Once you finish your flowchart, you can move on to design. Your design goal is to create a look and feel that permeates each screen. Consistency is important in all design but it's especially important with the Web. One mouse-click can take someone to a new site at any time so a consistent style provides a significant visual cue to let people know they are still at the same site. The illustration above shows the homepage -- or level one -- for Adobe's web site. Note how the red Adobe logo and company name are in the upper left-hand corner. Then note the two navigation bars at the top of the screen and the text-only navigation in the left column. Now go to the next screen to see what a second level of Adobe's web site looks like. free web site, Web Site Design.

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The better you pinpoint the needs of people reading your web pages, the better you'll be able to meet their needs. Define the cultural makeup and age group of your intended audience -- determine their skill level with the Internet. Decide on the purpose of your site: informational, promotional, educational? Will you have newsgroups and chat rooms? Will your site simply transmit information or build community? Will it be dynamic or static? The Vanderbilt University homepage (pictured above) has to meet the needs of many different audiences: prospective students, current students, alumni, faculty, staff, community, employees . . . The design challenge with this type of site is how to best present a wide range of information for diverse on-campus and global audiences. To meet this challenge, the page designers looked to the field of information design, or site architecture -- step two in our journey to create a third-generation web presence. web design graphic.
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